Event id: outbound.reply_positive
Fires when Doris classifies a reply to an outbound sequence as positive, so the handover from prospecting to selling can happen without anyone watching an inbox.
When it fires
When a reply lands on an outbound sequence and Doris reads it as interested. Neutral, negative, and out-of-office replies do not fire it.
What the flow receives
- Lead — The person who replied
- Email — Their email address
- Company — The company name captured on the lead
- Campaign — The outbound campaign the reply came from
Good uses
- Create the CRM contact and deal for a lead that just raised its hand
- Notify the owning rep straight away, with the reply and the campaign it came from
- Research the account and hand the rep a short brief before they respond
- Route the lead to the right rep based on territory or segment
Things to know
- This needs an outbound sequencing tool connected. Without one, nothing produces the event.
- Doris never replies to the lead. This trigger prepares a person to reply, and the flow ends there.
- Reply classification is a judgement. Expect the occasional reply that reads as positive to a machine and lukewarm to a human. Keep the flow’s output to something a person confirms rather than something that acts on the buyer’s behalf.
- Add a Continue if on campaign to run different flows for different sequences.
Speed is the whole point of this trigger. The flow’s job is to shorten the gap between a lead saying yes and a human replying, not to close that gap with a machine.
